Amount Spent In 2024 For Pet Halloween Costumes. Anticipated spending on halloween is largely devoted to three major categories, the survey found: Americans spent an estimated $700 million on pet costumes last year, compared with $1.2 billion spent on children's costumes and $1.7 billion spent on adult costumes,.
Spending on adult costumes is expected to increase 18% over last year to $2 billion and spending on children’s costumes is expected to increase by 20% over 2022 to $1.4 billion. Shoppers spent a total of $4.1 billion on costumes for halloween 2023, up 13.9% yoy.